Pricing Strategy
Using Kotler’s Pricing model to review positioning Also referred to as the nine quality-pricing strategy, since it is a matrix covering nine options, the aim
Management Consulting Statistic in the US
What is the market size of the Management Consulting industry in the US in 2022? The market size, measured by revenue, of the Management Consulting
Seven Retailers who Digitally Transformed by Doing What Customers Love Online
Explored why the best principle of retail digital transformation is to “do the stuff that customers love, online” and which retailers are doing this successfully.
How Currys Achieved a 56% Open Rate Increase by Optimising Email Subject Lines in Real-time
Midway through 2021, electricals company Dixons Carphone announced that it would be merging its four technology and retail businesses – Currys PC World, Dixons, Carphone
Get Quick Win for Your Ecommerce Store
There’s no doubt about it… Ecommerce giants like Amazon have set the bar high for all online sellers. And if you want to compete in
5 Marketing Strategies To Increase Profits in 2022
Are you curious to see if we mention the metaverse in this article? The question marketers are asking themselves, as Gucci and Nike create digital
How Consultants Can Deliver Successful Projects
Delivering successful projects is at the core of any consulting business. But with project environments becoming increasingly complex, consultants need to attend carefully – and
Boost e-Commerce Strategy Through Social Media
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that have always fascinated me about
How to Get the Most Out of Your Digital Marketing
The worldwide pandemic has increased the need for businesses to adopt more sophisticated digital marketing technology. This has led to an increased move to online
E-commerce Conversion Rates Benchmarks 2022
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries. As you will know, conversion